If you’re creating a Social Media Marketing (SMM) course, here’s a structured curriculum that takes learners from beginner to advanced with practical projects.
Social Media Marketing (SMM) Course Outline
Module 1: Introduction to Social Media Marketing
- What is Social Media Marketing?
- Benefits of SMM for businesses
- Organic vs. Paid Marketing
- Major social media platforms
- Building a social media strategy
Module 2: Understanding Social Media Platforms
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- X (Twitter) Marketing
- Pinterest Marketing
- Snapchat Marketing
- Reddit Marketing
- YouTube Marketing
- WhatsApp Business
- Threads Marketing
Module 3: Setting Up Business Profiles
- Creating professional business accounts
- Profile optimization
- Branding and visual identity
- Bio and CTA optimization
- Account security and permissions
Module 4: Content Marketing for Social Media
- Types of content
- Content pillars
- Content calendar creation
- Storytelling techniques
- Copywriting for social media
- Visual content best practices
- User-generated content (UGC)
Module 5: Graphic Design Basics
- Social media design principles
- Brand colors and typography
- Designing posts and stories
- Carousel design
- Thumbnail creation
- Short-form video editing basics
Tools
- Canva
- Adobe Express
- CapCut
- Figma
Module 6: Short-Form Video Marketing
- Reels strategy
- YouTube Shorts
- TikTok-style content principles
- Hook creation
- Video scripting
- Editing techniques
- Trending audio and hashtags
Module 7: Facebook Marketing
- Facebook Pages
- Groups
- Events
- Content strategy
- Community management
- Insights and analytics
Module 8: Instagram Marketing
- Feed strategy
- Stories
- Reels
- Carousels
- Broadcast Channels
- Collaborations
- Hashtag strategy
- Instagram SEO